Using QR codes for marketing purposes is becoming much more common than it was a few years ago. With the advent of smart phones and increase in mobile activity QR codes are becoming quite useful. My hope is to share with you a brief overview of how they work and why they might be useful for you or your company.
1) A QR code is a 2D barcode.
Quite unlike typical barcodes you see at your local supermarket, the QR code is a 2D barcode. Resembling somewhat of a maze, QR codes are able to store a variety of data both vertically and horizontally.
2) 2D Barcodes can store quite a bit of data.
A typical 1D barcode can store around 30 numbers for use. QR codes on the other hand can store 7,089 numbers which is much more useful for storing information such as:
- Contact Information (vCard or similar)
- Calendar Entry (vCalendar)
- SMS/MMS Message
The ability to store a hyperlink gives virtually endless possibilities. Once the user scans the code, they can be taken to a video, “like” a Facebook page, download an application or even enter contests.
3) QR Codes Can Be Placed Just About Anywhere.
Once the code has been created it can be printed on just about anything you can think of. While ease of scanning must be taken into consideration, QR codes can easily be printed on:
Business Cards, Newspapers, Magazines, Posters, Tattoos, Clothing and I’ve heard of people using cake frosting! This allows marketing to truly become creative and engaging. Driving traffic and conversions from virtually anywhere.
4) QR Code Scanning Is Becoming Common
Large companies like BestBuy, Kodak, Xerox and even libraries are begging to use 2D Barcodes. Don’t take my word for it, check out some of these reports:
- 2D Barcode Scanning Up 1,200 Percent Second Half of 2010.
– Mabio Reports – The Naked Facts
- 2D Barcode Scans Outnumber 1D in 2011’s First Quarter.
– ScanLife’s Q1 Trend Report 2011
*2013 update* ScanLife reports that in a recent survey among American adults, 28% had interacted with a QR Code, vs. 18% with a Twitter hashtag.
5) Generating QR Codes Is Quick and Easy
Google has made if very simple to create and track QR codes with their link shortening service goo.gl. Check it out:
You’ll then be able to click the “more details” button below to view your QR code and click analytics.
6) Seek Experts to Ensure Success
While creating, printing and maintaining a QR code campaign may seem simple, there is a lot more than meets the eye. We suggest you consult an expert before you get started and make sure you’re getting the most out of your mobile marketing with 2D codes.