If you look around you next time you’re at a local sports game, out to dinner, or even at the mall, it won’t take long before you’ll see someone using their smartphone. In recent studies, small business owners who have a mobile website say it increases sales, engagement and attracted new customers. Let’s take a look at a few powerful reasons why you need a mobile optimized presence on the web.
1. More than half of American adults own a smartphone.
Millions of Americans own a smartphone and millions more own additional mobile devices. Our country is moving mobile and experts estimate mobile usage will surpass desktops in 2014. It’s becoming a way of life now. There is a chance half your visitors are not able to view your website comfortably, and in recent studies it’s shown that users are extremely likely to leave a website that isn’t optimized for their device.
2. 57% of smartphone-users search on their device every day!
We’re talking millions of people, using their phone every day looking for your products and services. It’s no secret that organic search traffic has driven online business for awhile now, but what if those searches are on a mobile device, what will they see ? If your website isn’t optimized for their screen size, chances are the user will quickly leave and move on to a competitors site.
3. 9 of 10 mobile searchers take action after a phone search.
Not only are mobile users searching for your products and services, but 90% of them are taking action on those searches. This means user engagement ! Phone calls, emails, sign-ups and even purchases are all done through mobile devices daily. This action rate is higher than tv, print or e-mail campaigns. It’s time to start putting your money where the action is – it’s time to start moving mobile.
Now what ?
If you don’t already have a mobile website, we’re convinced you need to build one today. Millions of people are using smartphones and tablets and they are here to stay. If you want to increase engagement, build your brand and reach new customers then consider this a golden opportunity. Consider learning more about mobile marketing and how you can advertise specifically on these devices.
There is plenty more to learn about mobile web design and responsive websites.
We’ve written a brief overview with more statistics if you’re not already convinced here: 2013 Mobile Web Trends – Moving Mobile in Business
If you want to get started today, simply contact us to get started or fill out this project form and we’ll get in touch right away.